CN

Bayee is a high-tech enterprise focusing on the field of smart product industry which founded in 2010. The headquarters is located in the heart of grand bay area – Xinghe world, Bantian, Shenzhen with branches in Hongkong, Shenzhen and other places. After 12 years of development, the company has gathered an outstanding talent team of hundreds of people. Bayee actively invests and develops in the smart home, smart wearable, smart community, smart office and smart accessories etc. industry, and is committed to provide smart life product to consumers around the world, to build a healthier, safer, more comfortable and more efficient smart life experience.

Bayee had been developing rapidly with an average annual growth rate of over 50% while maintaining excellent cash flow since its establishment. The company has more than 10 thousand of high-quality customer in hundreds of countries and regions. Bayee had already build a strong supply chain capability, have its own independent warehouse and logistics center, had established strategic cooperation with hundreds of strong suppliers, and invest a lot to research and develop e-commerce online platforms, logistics system and customer relationship information system etc. independently.

Bayee hired a number of senior expert consultants to build an excellent talent incentive mechanism and organization management system for the company. Bayee team members respond at same action and always open for new ideas, focus on customer needs, customer perception and experience, strives to create products and services with the spirit of craftsmanship. Bayee people adhere to the mission of “Co-create Smart Life Around You”, stick to the core values of “customer success, results-oriented, teamwork, self-iteration” and continue to work ward for the vision of “becoming a trusted smart product provider for customers”.

  1. 2010

    Founded

  2. 120+

    Countries With

    Business Established

  3. 10000+

    Stable Cooperative

    Customers

  4. 1000W+

    Global Users


Milestones
Development Path
Annual Events
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2010
2022

Keep self-iteration and the future can be expected, we are on our way!

2021

• Apply the KA Iron Triangle team collaboration model to achieve the goal of customer-oriented; further deepen the business strategy, break through the milestones of sales performance goals; keep the organization is enthusiastic, and the business is stable; • Establish a standardized financial operation system, sort out and standardize the operation process in the whole chain, and promote the establishment and continuous optimization of the compliance system; • The regional distribution business achieved a breakthrough in large orders; the platform retail business achieved steady development; • Gather the strength of the team and form the 《Bayee Business Philosophy》 around the cultural values of Bayee, guide Bayee' business strategy based on long-termism, improve the value creation ability of all Bayee people, and help Bayee achieve its vision;

2020

• Reached a strategic cooperation with a professional Fiscal and Taxation Consulting company to establish a standardized financial operation system to ensure sustainable development and operation of company; • Rethink company culture and strategic development goals, reached a strategic cooperation with professional Human Capital Consulting management company, reorganize Bayee's management system, establish a clear Bayee value flywheel model, set up a ten-year ten billion corporate goal and vision; • Establish a leader training system for Bayee, and launch an internal lecturer recruitment mechanism, the first 8 internal lecturers are generated after multiple rounds of actual competition, officially start to build Bayee training system; • Establish the Columbus Camp adhering to the spirit of Columbus' exploration of the new world, and continuing to explore new consumption scenarios and channels through the project mechanism of benefit-sharing and risk-sharing, and strengthen the strategic concept of "focused industry, diversified channels";

2019

Further strengthen the expansion of offline distribution business, participate in 2 Hong Kong exhibitions and MWC exhibitions in the United States, carry out business promotion models in some market areas, and in-depth exploration of market sinking methods.

2018

Combining the advantages and resources of the supply chain, we took the lead in launching high-color gamut LCD products in the industry, and successfully launched them to the market, opening a new chapter in product optimization in the industry.

2017

Reorganized whole marketing and sales team, established a new management system and incentive system, significantly delegated management authority to sales, officially opened a B2B business model which is driven by marketing and support by supply chain platform.

2016

The self-developed global one-stop online procurement platform www.bizbee.com was successfully launched.

2015

The team has developed steadily and rapidly, and has become a key support for outstanding merchants in Paypal China in the B2B field.

2014

Set up an information technology team to build an integrated supply chain management system from order fulfillment to order closure.

2013

Sort out the product line, gather in the smart phone accessories category, and establish the ETTREND brand.

2010

Enter the cross-border e-commerce industry and set up an operation team.


Sustainable Development Strategy

The purpose and significance of Bayee’s existence is to continuously insight into customer needs and continue to create more customer value. Bayee’s pursuit is to create a better smart life experience for global consumers through perseverance and continuous efforts, and to become a global leader in smart product field.

Bayee’s business strategy is to focus on the construction of the main business channel, adhere to the business philosophy of“ Focused industry, Diversified Channels, Data-driven“,and continue to build and deepen Bayee’s business competition barriers. Build a comprehensive operation and service platform that takes customers demand as the traction, product management as core focus, supply chain integration as the potential energy, and data technology as the driven. Establish a financial investment with a certain percentage of profit every year, conduct continuous research on smart industry, business models, benchmarking enterprise and business management, establish and improve data-based strategic planning, decision-making mechanism, operation system and organizational operation mechanism, to support 10 billion target in the next 10 years to achieve sustainable development operations.

Bayee firmly believes that the organization is the core of enterprise development and growth. Organizational ability and organizational vitality are the core competitiveness of Bayee. Bayee adheres to the talent development concept of “ focusing on business training and learning from actual practice, supplemented by education and training courses”, and also adhere to the training course system development principle of “ everything comes from actual practice, then get back to actual practice after training”, ensure that the training courses will never be separated from the actual business scenarios of Bayee, and constantly transform the company’s business methodology into a sustainable and inheritable cultural wisdom and knowledge system. Establish an organization with leaning spirit, enhance employees’ clear awareness of their own abilities, inspire employees’ strong desire to tap their own potential, encourage all employees to challenge themselves constantly, get enough self-drive and learn from outstanding people within practice.

Bayee has established an allocation mechanism with its own characteristics include bonuses, dividends, virtual equity on-the-job and registered real shares etc., and launched and implemented all of these in 2018. Currently this allocation mechanism has covered Bayee management leaders and the core team members, and had been granted formal and compliant equity documents. Bayee believe that through the establishment of the allocation mechanism, the enthusiasm of the team members in the organization can be fully mobilized, the incentive and restraint of the company’s management leaders can be strengthened, effectively combine the benefit of the shareholders, the company, the organization and the employees, jointly pay attention to the company’s sustained, steady and rapid development and promote the realization of the company’s future strategic goals of sustainable development.


Bayee Philosophy

Bayee unswervingly focuses on building a comprehensive operation service platform base on the smart product field.

On this platform, what we pursue is to develop more customers, the profit is only the results of sales work.

We hope to create more value for customers, not to launch a mass of products.

We prefer to think long-term, not calculate short-term results only.

We value strategy, also pay attention to execution.

We respect the rules, but also respect individuality.

We care about the income of employees, and also care about their spiritual achievements.

We pay attention to the effort of employees, and pay more attention to the growth of employees under our training system.

We support different creation and ideas, also care employee’s suggestion and feedback.

This is a platform for co-creation, there are different talents and business models, different ideas and thinking models to converge, collide and merge in Bayee. Under the traction of Bayee culture,we unswervingly implement the Bayee allocation mechanism to help stimulate employee’s value creation ability and outstanding leadership ability, empower employees to become a better of themselves, and share common prosperity with the company to the future.